Fall in love with Jerez with our essential free tour

Welcome to Jerez de la Frontera! We are a team passionate about taking you on a true journey through time, exploring the history, traditions and best-kept secrets of this unique city. Jerez, with its cultural wealth and hospitality, invites you to discover how the passage of centuries has shaped its essence.

Have you ever wondered where the zambombas come from? Join us on this tour to find out and we assure you that you will never see this festival in the same way again. What if we told you that wine is directly related to the Cathedral? During the tour we will tell you why. Also, would you like to see Lola Flores' iconic batas de cola? Follow us and we will reveal the secret of where they are.

With a passionate and personal approach, we will tour together the most representative places, such as the Alcázar, the Cathedral and the wineries that have made Jerez world famous, while we tell stories that will make you see this city with the eyes it deserves.

Before finishing our route in Plaza del Arenal, we will stop at the Gallo Azul, the most emblematic contemporary building in Jerez, which appears on postcards and souvenirs of the city. The visit ends very close to the Alcázar, making it easy for you to plan where to park or enjoy the local cuisine before or after the tour.

For this and much more, we invite you to join us on this exciting journey. We look forward to seeing you!