Free tour

Paulista Avenue: An experience of modernity and culture

4.70

Good(56)

São Paulo

Duration: 2 hours and 15 minutes

Languages: English and Spanish

Guru: Lucas

Registered on 19 January 2023

My name is Lucas, a "paulista" who loves to share the real spirit of Sampa (that’s how we locals call São Paulo) with visitors from around the world. I’m passionate about this city, and I’d love to show you why! During our time together, I'll share cool facts, hidden stories, culture, tips on where to go, and the unique history of São Paulo and Brazil — from the past to the present. Think of it as hanging out with a local friend who wants you to experience the best of Sampa!

Free reservation and cancellation

Pay-what-you-want tour, no set price, reservation and cancellation are free

Tour description

Join me for a relaxed and authentic walk along Avenida Paulista, the cultural heart of São Paulo — where history, art, and modern life meet in every corner.

I keep my groups small so we can connect, talk, and explore at a comfortable pace. Along the way, I’ll share fun facts, curiosities, and hidden stories that most tours never mention — from local culture to everyday curiosities that make São Paulo unique.

💬 I speak English, Spanish, and Portuguese, and if the tour is in a different language than yours, don’t worry — I’ll adapt everything so everyone can enjoy the experience together.

🌟 What makes this tour special

Personal experience: small groups mean more connection and flexibility.
Flexible language: English and Spanish — adapted naturally for mixed groups.
Exclusive insights: discover hidden corners and curiosities beyond any travel guide.
Accessible and welcoming: ideal for solo travelers, couples, families, and pets.

🏙️ Highlights

✅ Japan House – where tradition meets modern architecture.
✅ Casa das Rosas – a poetic mansion that survived São Paulo’s urban growth.
✅ Palacete Joaquim Franco de Mello – one of the most beautiful historical homes on Paulista.
✅ MASP – and the curious story behind its striking red columns.
✅ Méqui 1000 – a classic stop for a fun photo and a bit of São Paulo nostalgia.
✅ Edifício Torre Paulista – a symbol of the city’s modern skyline.
✅ Sesc Paulista – great art, good coffee, and one of the best rooftop views in town.
✅ Gazeta Building – icons of the avenue’s evolution.

📅 Important info

🕓 Duration: around 2 hours and 15 minutes
💰 Each contribution helps me keep offering this small and personal experience.
🐾 Pets are welcome.

If you want to see São Paulo through the eyes of a local, with good vibes, unique stories, and authentic insights — this tour is for you! 🌟

Book your spot and let’s explore Avenida Paulista together! 🏙️✨

Highlights

What will we see on this tour?

Meeting point:

Av. Paulista, 2064 - Bela Vista, São Paulo - SP, 01310-928, Brazil

I will be in front of the Santander bank. It is close walking from Consolação station and there are free wifi and ATM there

Outside visit

Residência Joaquim Franco de Melo - Avenida Paulista - Bela Vista

The last preserved palace on Paulista Avenue, built in the early 1900s by a wealthy coffee baron’s family. A rare glimpse of the avenue’s aristocratic past.

Outside visit

Banco Santander - Agência Select 1821 Av Paulista - Avenida Paulista - Bela Vista

Once a historic mansion, today this building mixes tradition and modernity, reflecting the evolution of Paulista Avenue’s architecture.

Outside visit

Méqui 1000 - Avenida Paulista - Bela Vista

More than just a McDonald’s: this is the 1000th restaurant of the brand in Brazil, located in a historic mansion that preserves unique architectural details.

How much does this tour cost?

Free tours do not have a set price, instead, each person gives the guru at the end the amount they consider appropriate (amounts usually range from €15 to $50 depending on satisfaction with the tour).