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At the beginning of the tour
Explain the concept of reverse ticketing, where at the end customers pay what they think is appropriate or what they can afford. Most know it, but it's better to make it clear. If they ask, make it clear that no one else pays you for this, and that it's your profession, that you live off the payments from travelers.
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The duration of the tour
It should be between 2 and 3 hours. Longer can become tedious. Explain at the beginning how long it will last, so travelers have a prior idea. It can also be useful to explain which sites will be visited, and keep something as a final surprise, to maintain tension.
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Expand your group.
You can be there 15 or 30 minutes early and try to recruit other travelers. Wearing a striking t-shirt with the words "free tour" can help other people approach you. To look more professional, you can download our logo here and print it on your t-shirt.
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Create connection.
When you explain something, turn your back to the buildings and look at the faces of those listening to you. This is a very common beginner's mistake that causes disconnection and less attention to the story. You can also chat with some of the group on the way to the next stop. That will improve the payments.
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Rehearse a good ending.
A well-rehearsed and worked ending can be the key to a big applause and good income. Recap the most important points of the tour, add emotion, and thank them for accompanying you on the visit. Mention that you will stay there to answer questions and advise on things in the city, but that they should wait a few minutes to first address the issue of donations.